Cufflinks are a funny thing... Functional in purpose
So if your wearing a beautiful white shirt with French cuffs, what's a man to do? Well, it depends on what you want. Are you someone that likes and admires precision and technology? Then look for something with that kind of feel, something with sharp angles, some cool insert in it or any other details that resonates with what you like.
Or maybe you're a guy that really likes no frills in your clothes and just can't part with your favorite super well-worn jeans. Am I suggesting looking for a cufflink, that's also aged and falling apart? Maybe if it's your grandpas sterling silver cufflinks he's had for decades... But if you come from a family like mine whose heirlooms consist of a hand-me-down sweater, you have other options... Look for something that evokes that same feeling of vintage-ness and masculinity. Maybe a pair with inlayed wood would do the trick.
But you have to ask, are they really necessary? Couldn't the shirt maker just add, say, a button, to avoid the fuss that goes along with wearing cufflinks? We actually thought the same thing so that why we came up with a solution: the American cufflink. You can still get the French cuff look without having to have a set of cufflinks on hand, which is particularly helpful when you have to roll your sleeves up.
And if you want to put a cufflink through them, you're still able to since the button is sewn at the very edge of a functional buttonhole.
So however you choose to rock your cuffs, have fun with it!